Course Highlights





About the Program
National Urban Livelihoods Mission (DAY-NULM) program focus is on Skilling and placing of the urban poor, unemployed youth as well as dropouts in order to improve the working condition in the organized sector and fill the gap between the demand and availability of local skills through training programs as required by the market.
Our course with 180+ hours of Master Trainer lead and 20+ hours of self-study learning videos offers a good blend of domain and soft skills. With this course, you will learn about great salesmanship and key activities that every Retail Sales Associate needs to execute in order to be successful. The emphasis is on skilling for the future with a focus on building self-esteem, self-confidence in you and empowering you through communication skills, decision-making skills and workplace skills You will get exposure to the Retail Sector in India and get yourself an aspirational job at the end of the course.
Our Dedicated Placement Manager supports you till you get a job and we provide Placement Assistance for up to 3 months after course completion.
This course will,
- Help you to learn about the values of great salesmanship and key activities that every retail sales associate needs to execute in order to be successful
- Make you discover and practice the activities required to make the customer comfortable in the store and with the sales representative
- Help you to describe the various selling and service models and how they impact customer satisfaction
- Enhance your understanding to execute the feature, function, benefit method of presentation as well as how to motivate the consumer to buy
- Guide you to uncover and practice the process for uncovering customer needs and potential objections to the sale through the use of lifestyle question
We hope that you will gain the required knowledge from this program and demonstrate the skills learnt.
All the best!
NULM Certified Retail Sales Associate course Minimum Eligibility








This module is designed to welcome our learners to the training program and in the organisation. It gives a brief introduction about EduBridge and expectation during the journey of learning. The learners will also get access to self-learning interactive module to know their login portal better.
Globalization has encouraged domestic companies to think beyond their nations. People don’t mind taking challenging and fruitful assignments these days to build a career. Educated youth prefer, English as their spoken medium to enter into the new world of globalization. This module will aim at introducing you to the simple words, which will help in using in English sentences.
It's Not What You Say, it’s how you Say it..!!!! Pronunciation is the way a word or a language is spoken, or the manner in which someone utters a word. This module will aim at introducing you to the pronunciation of alphabets, numbers and words.
When you speak in any language every letter or a word has a sound and is pronounced accordingly. In English too, there are certain letters which has two sounds, either Consonant Sound or Vowel Sound. In this module you will first understand the meaning of these sounds that is available in English language.
Five of the 26 alphabet letters are vowels: A, E, I, O, and U. The letter Y is sometimes considered a sixth vowel because it can sound like other vowels. In this module you will first understand the meaning of Vowel Sounds and their examples.
With 2,500 to 3,000 words, you can understand 90% of everyday English conversations, English newspaper and magazine articles, and English used in the workplace. The remaining 10% you'll be able to learn from context, or ask questions about. However, it's essential to learn the right English vocabulary words, so you don't waste your time trying to memorize a huge collection with very little benefit. In this module you will learn many different basic words that are required to speak better.
Knowledge of English is important as we can get to know how to frame sentences, how to use words in dialogues while speaking to others. This module will help you improve your conversational skills and will make you feel confident speaking in English.
Reading aloud is widely recognized as the single most important activity leading to language development. The goal of this module is to derive meaning of the sentences that you read.
One of the biggest challenges for someone with social anxiety is starting conversations and keeping them going. It is normal to struggle a bit when you are trying to make small talk, because it is not always easy to think of things to say. This module will help you to answer all your questions by improving your conversational skills and building confidence in you.
Grammar is the foundation for communication in any language - the better the grammar, the clearer is the message. Simple sentence in English should have appropriate grammar. This module will share the knowledge of basic grammar.
Word stress in English is the way, a speaker highlights certain words in each sentence. It helps the listener focus on important parts and understand the speaker's meaning. This module will explain about the word stress and syllable in detail with some of the examples.
Pronunciation is an important part of English language, but some people forget about sentence stress and intonation. This module will focus on practice of sentence stress which will help you to speak more quickly and naturally.
Fluency is defined as the ability to read with speed, accuracy and proper expression. In order to understand what you read, you must be able to read fluently whether you are reading aloud or silently. This module will focus of few short stories and activity that will help you to be a fluent reader.
Writing is important because it improves communication skills, creative thinking and creativity. This module will focus on improving your writing skills through various methods and activities.
This is not surprising when you consider that good listening skills can lead to: better customer satisfaction and greater productivity. This module will build the ability of effective listening skills to avoid communication break downs.
The capacity to put words together in a meaningful way is equally important in any communication. This module will help you to enhance your speaking skills through various activities conducted in the training.
Personality Development means enhancing and grooming one’s outer and inner self to bring about a positive change to your life. Each individual has a distinct personality that can be developed, polished and refined. This module will aim at enhancing your personality to suit the requirement of the corporate sectors.
Appropriate grooming and hygiene is an important part of your image. In a professional atmosphere, the awareness of proper grooming and hygiene standards among employees is of utmost importance. This module will aim at making you understand the need and types of grooming for male and female in corporate sectors.
Body language comprises of the gestures and movements we make of the different parts of our body when communicating with people. Many a times, body language speaks more than words. This module will make you realize the importance of body language and ways to improve body language.
Good business etiquette is a valuable skill-set that will make you stand out from others, enhance your chances at success and help you land that dream job. This module will explain the importance of etiquettes for better growth prospects.
Self-confidence is extremely important in almost every aspect of our lives, yet many people struggle. Sadly, people who lack self-confidence can find it difficult to become successful. This module will focus on ten keys of confidence building, which will help you to become a confident speaker.
The Six Pillars of Character is a framework for good character. It has six ethical values (characteristics) everyone can agree upon: Trustworthiness; Respect; Responsibility; Fairness; Caring; and Citizenship. This module will make you understand the six pillars of character which is important at workplace.
Teamwork is often a crucial part of a business, as it is often necessary for colleagues to work well together, trying their best in any circumstance. This module will develop the understanding of team building.
Major industries and smaller businesses are relying more and more heavily on computers. If your job is office based they look for people who can create spreadsheets, produce documentation, and put together presentations This module will aim at making you understand the basic components of computer and its functionality.
MS Word is the most popular word processing software used today. Intermediate and advanced level knowledge of this software could lead to job opportunities since MS Word is used a lot in the workplace. This module will aim at making you learn and develop basic skills in using MS Word..
Learn the basics of using Microsoft Excel through this module, so that you can learn valuable skills for your job, to get a job or may be just learn for gaining knowledge and be connected with latest technology.
At a time when we expect instant answers and responses, email interactions constitute a major part of our communication, both personal and professional. This module will aim at enhancing your professional writing skills and proper usage of email
Internet is extremely important in many fields, from education and healthcare to business and government. The Internet has also made access to information and communication far easier. This module will aim at understanding you to the importance and usage of the network.
Know how important is computer security for saving data and information for different attacks in this module.
Digital payment is a way of payment which is made through digital modes. This module will explain about various applications used in digital payments.
E-commerce module will explain and bring awareness of buying or selling of goods and services, or the transmitting of money or data, electronically on the internet.
This module will aim at helping you in learning and understanding the duties of retail store staff and their responsibilities for better customer service and productivity in sales.
In this module, you will learn the concept of retailing by understanding its functions in distribution. The difference between customer and consumer is explained, followed by an introductory video.
Quiz Time
In this module, you will learn the difference between organised, unorganised, and online retailing with day-to-day life examples.
Quiz Time
Learn to identify the various retail format and be familiar with the various components of the retail industry. This module will take you through various formats like store based, non store based, franchisee, manufacturer owned, etc.
Quiz Time
This module is a journey, which starts from ancient retailing to modern retailing. You will learn more about different departments in retail and also the challenges that the retailers face in the present retail industry.
Learn to identify your customer. Each customer has different buying behaviour. Only after identifying their needs will you be able to satisfy your customer. In this module, let us learn about the different types of customers and their behaviours.
People who are entering the retail industry need help to learn retail terminology. In this module, you will learn the compiled list of key retail terms.
Quiz Time
This module will aim at helping you in learning about the CRM that supports in effective strategy of sales promotion and the loyalty program that attracts customers to the stores.
Prevention is better than cure, and this certainly applies to the security of your commercial premises. In this module, you will know how to identify shoplifters and your role in security of the store and yourself.
Good displays need to appeal to consumer’s senses, so creating a display that appeals to, sight, hearing, smell, touch and taste will create an impact in the consumers mind. In this module, you will understand the different techniques and tips of a retail store display.
This module will aim at helping you in learning the techniques of demonstration of products in the retail store. This module will help you to know the starting and closing of the demonstration and handling customers during the demonstration.
This module will aim at helping you in learning the techniques of demonstration of products in the retail store. This module will help you to know the starting and closing of the demonstration and handling customers during the demonstration.
The retail store completely depends upon the sales executive who can boos t up the business and ensure the turnover of the customers. This module will aim at helping you to understand the selling process and the techniques of Upsell and cross-sell.
Retail is all about attracting customers, convincing the customer and making more sale of the products. In this module, you will understand the techniques of promoting products and convince customers to purchase products.
After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. This module will cover the understanding of personalized service and meeting company standards.
In this module, you will understand how important your role is to protect the positive image of self and organization for .better sales and for the organization as a whole.
To work in retail is to hear complaints. It’s your job to address each complaint, found or unfounded, from each retail customer. In this module, you will understand the complaint Management techniques of the retail stores.
In this module, you will understand the importance of planning and handling customers accordingly for ongoing business and customer satisfaction.
This module will cover the understanding of communicating and meeting customers’ expectations by effective customer service.
This module will cover the understanding of how you monitor customers problem carefully, understand the issues from the grass root level and then fix the problem effectively wit in the timeline given to the customer.
This module will cover the understanding of your role in making the improvement of customer service for better business and sustainability of your jobs.
This module aims to make you, understand the situation and think the way to react to each situation that would occur in the store. This module will also improve your thought process and decision making skills
To be competent, you must be able to comply with the organization’s current health, safety and security policies and procedures. This module will aim at making you understand the importance health, safety and security for every individual who are working under one roof.
Learn with Fun..!! This module will help you to test your knowledge and move you ahead for new learning in the next modules.
This module aims to check your understanding of the entire course and evaluate yourself by completing the practice assessments. This learning will prepare you for the final assessments of the course.
This module enhances your understanding of the purpose of professional interviews.
In this module, you will develop your understanding about the demands of the workplace and the rights and responsibilities of both the employee and employer.
Industry Recognized Certificate
EduBridge’s programs are designed to offer learners a pathway to placements and its certificate is an official credential for the learners.
On satisfying the attendance criteria requisite and by successfully clearing the assessments with a 50% score and above, learners will be awarded a Certificate of Achievement.
Learners who are unable to clear all the assessments and have scored less than 50% but fulfilled the attendance criteria will be awarded a Certificate of Completion.

Enrollment Benefits

- Our course with 180+ hours of Master Trainer lead and 20+ hours of self-study learning videos offers a good blend of domain and soft skills.
- Free recorded modules by our experts
- Highly interactive training modules with assignments and activities
Frequently Asked Questions
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