About the Program
In this fast-paced world, the competition to survive in business is becoming intense and businesses need to stay on top of their marketing strategy to stay afloat. The major marketing strategy that many companies have used is offline marketing, including traditional media such as newspapers, radio, and television. These methods worked for decades but had their limitations like every good thing in life.
With the introduction of the internet, there was a massive change in marketing as people started going online. Businesses in the 21st century understand the true need for Digital Marketing and its benefits. The market size has already reached $350 billion in 2021 and is slated to touch $460 billion by 2022. Hence the demand for skilled professionals in this field is at an all-time high.
We, at EduBridge, will impart the knowledge and insight to ascend in the world of Digital Marketing. Our Certification Program in Digital Marketing will help you master key focus areas in Digital Marketing. Through this course, you will be able to develop a set of in-demand skills, get job-ready in 15 weeks, and accelerate your career trajectory!
Our course has been carefully curated with extensive market research and by identifying the actual needs of the companies working in this space. This program will prepare you with the skills and knowledge needed to pursue a career in Digital Marketing or improve your marketability to potential employers. With 15 weeks of intensive training and 245 hours of training modules which includes working on a Capstone project; we’ll ensure you acquire the right skills and knowledge to solve real-world marketing problems!
| Key topics covered in the curriculum: | Tools covered in training: |
| Designing & Creating a Website | Meta Ads Manager |
| Using WordPress to create a Website | Google Analytics |
| SEO - Off-Page, On-Page, Mobile, Local & Blackhat | semrush |
| Google Adsense | Powtoon |
| Email, Content, Affiliate, & Social Media Marketing | Copyscape |
This course will,
- Empower you with the concepts of digital marketing
- Help you with the basics of building your website, design concepts, and create fun & easy graphics & videos
- Train you to optimize your website to rank in Search Engines and understand how Search Engines work
- Make you realise the scope of Social Media platforms and the efficient use of it
- Impart in you the ability to analyse web data and make informed decisions
We hope that you will gain the required knowledge from this program and demonstrate the skills learnt.
All the best!
Course Outcomes
Minimum Eligibility
Syllabus
Syllabus
This module is designed to welcome our learners to the training program and in the organisation. It gives a brief introduction about EduBridge and expectation during the journey of learning. The learners will also get access to self-learning interactive module to know their login portal better.
Slideshow: Welcome to EduBridgeThis module will help you to understand the process of refer and earn. Now you can earn while you learn. Don't miss the opportunity, join VIP Club today and start earning.
Slideshow: Refer and Earn Session 1This module will help you to understand the topics and projects covered in this course.
Slideshow: Course Introduction - Digital MarketingThe module "Introduction to Marketing" has been devised to help learners grasp the basic concepts of the marketing world. It will give them an insight into what exactly is marketing, major concepts of marketing, and the power of Marketing. Learners will also understand about the objectives of Marketing, the Marketing Mix and how branding plays an important role in the Marketing function.
Slideshow: Introduction to MarketingThis module will help the learners understand about Digital Marketing and its key concepts or pillars. It will also give them an understanding of why users are going online, how do they engage online and who exactly is using Digital Marketing. Learners will deep dive into the history of Digital Marketing , know how it evolved and what impact does it have in today’s world.
Slideshow: Introduction to Digital MarketingIndustry Recognized Certificate
EduBridge’s programs are designed to offer learners a pathway to placements and its certificate is an official credential for the learners.
On satisfying the attendance criteria of 85% and by successfully clearing the assessments with a 50% score and above, learners will be awarded a Certificate of Achievement.
Enrollment Benefits
- Learn Digital Marketing through intensive 15+ hands-on real-world projects & tools
- More than 30 case studies for practice
- Assessment- Knowledge assessments in the form of MCQ's.
- 24 x 7 Expert Support: We have a lifetime 24x7 online support team to resolve all your technical queries, through a ticket based tracking system
- The main focus topics will be SEO tools and their application
- Blend of case studies along with website creation
- Identify and understand the latest trends in digital marketing
- Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience
- Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy
- Learn Digital Marketing through intensive 15+ hands-on real-world projects & tools
- More than 30 case studies for practice
- Assessment- Knowledge assessments in the form of MCQ's.
- 24 x 7 Expert Support: We have a lifetime 24x7 online support team to resolve all your technical queries, through a ticket based tracking system
- The main focus topics will be SEO tools and their application
- Blend of case studies along with website creation
- Identify and understand the latest trends in digital marketing
- Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience
- Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy
Package
preference
Fee
Frequently Asked Questions
Ans: Go to Help and raise a ticket. Our team will support you in the matter.
We are working hard to provide you this, but currently this facility is unavailable. We will keep you updated on the same.
Ans: -Our trainers are highly qualified and certified industry experts. If you have any issues you would like to highlight or discuss you can connect to our support team by calling our toll free number or chatting with our support team and they will be able to assist you.
If you are new to online learning, we recommend that you begin with one Course. As our Courses are offered frequently throughout the year, you can always come back and continue your studies with one or more topics.
Yes, this course has 80% practical training and 20% theoretical training
Please follow the following steps. - In the Browser, click on Settings - Click on “Clear Browsing Data” - Click on “Clear Data”.
• New Learner - If you have not enrolled in any of the EduBridge Courses then you have to enroll yourself first and that’s it; you are now a member of the VIP club. • Existing EduBridge Learner – You are already a member of the VIP club !
Once he becomes a professional he can earn 3L p.a. to his potential
The course includes 183 hours of ILT and 61 hours of LBY
Google Google Ads Fundamentals Certification Display Advertising Certification Mobile Advertising Certification Shopping Advertising Certification Video Advertising Certification Digital Sales Certification Google Analytics Individual Qualification Certification Google My Business Certification HubSpot Inbound Marketing Certification Content Marketing Certification Email Marketing Certification SEM Rush SEO Certification Toolkit Certification
Anywhere from 10K to 25K for freshers
Anyone Looking for Placements in Digital Marketing Industry Doing Internship Projects in Advertising Agencies Who wants to work as a Freelancer Who wants to improve their own Business Who wants to start your own advertising agency Who wants to upskill their Career
