Course Highlights
About the Program
Welcome to the online program on “Fast Track Learning of Retail Fundamentals”. This short self-study program has been developed to help you to understand about the Retail Sector and its tremendous growth in India. The program will take a hands-on, problem-driven approach that will help you understand and put into practice the concepts you learn.
This course will,
- Help you to learn the basic terminology used in the retail sector
- Enhance your understanding of the retailing concepts, which is the foundation of a successful business, with an emphasis on the total retail experience and customer service
- Provide you an opportunity to know about the ongoing activities that happen in-store on a daily basis
We hope that you will gain the required knowledge from this program and demonstrate the skills learnt.
All the best!
In this module, you will learn the concept of retailing by understanding its functions in distribution. The difference between customer and consumer is explained, followed by an introductory video.
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In this module, you will learn the difference between organised, unorganised, and online retailing with day-to-day life examples.
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Learn to identify the various retail format and be familiar with the various components of the retail industry. This module will take you through various formats like store based, non store based, franchisee, manufacturer owned, etc.
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This module is a journey, which starts from ancient retailing to modern retailing. You will learn more about different departments in retail and also the challenges that the retailers face in the present retail industry.
Learn to identify your customer. Each customer has different buying behaviour. Only after identifying their needs will you be able to satisfy your customer. In this module, let us learn about the different types of customers and their behaviours.
People who are entering the retail industry need help to learn retail terminology. In this module, you will learn the compiled list of key retail terms.
Quiz Time
Frequently Asked Questions
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