Investment Banking What You Need to Know


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Definition of Investment Banking

Investment banking constitutes a distinct sector within banking that facilitates the acquisition of funds for individuals or entities and delivers financial advisory solutions.

Operating as intermediaries connecting security issuers with investors, they aid emerging companies in becoming publicly traded. Their role involves either purchasing all accessible shares at a value determined by their specialists and subsequently reselling to the general public, or marketing shares on behalf of the issuer and earning a commission for each share sold.

Understanding What is Investment Banking

Understanding What is Investment Banking

Many investment banks help companies by assisting in creating new equity and debt securities. They also facilitate mergers, acquisitions and reorganizations. In addition, they broker trades for institutional and private investors, while providing advice to issuers on stock offerings and placements.

Prominent investment banking systems are often associated with or are subsidiaries of larger banking organizations. Some of the most well-known investment banks include Goldman Sachs, Morgan Stanley, JPMorgan Chase, Bank of America Merrill Lynch and Deutsche Bank.

Investment banks generally assist with complex and significant financial transactions. They can offer guidance on determining the value of a company and the best approach for transactions, especially when a client is considering an acquisition, merger or divestiture. Investment banks also help clients fundraise by issuing securities and preparing the necessary documentation for the U.S. Securities and Exchange Commission (SEC) when a company plans to become publicly traded.

History of Investment Banking 

The inception of the Investment banking in India sector is relatively recent, spanning just five decades.

Investment banking activities in India trace their origins back to the 19th century when European merchant banks established trade firms. However, the landscape has been largely dominated by non-Indian international banks in the realms of investment and merchant banking.

In the 1970s, the State Bank of India introduced the Bureau of Merchant Banking, while ICICI Securities emerged as India’s pioneering financial institution to offer merchant banking services.

By 1980, the count of merchant banks had risen to approximately 30. Simultaneously, there was swift expansion among commercial banks and other financial entities during this period of growth within the financial services sector.

The early 1990s witnessed an exceptional expansion of India’s merchant banking sector with more than 1500 merchant bankers registering with SEBI. This surge prompted the need to establish an institution that could assist banks in adhering to compliance and regulations to manage this substantial number of banks. This led to the establishment of the Association of Investment Bankers of India (AIBI).

The core objective of AIBI is to regulate its members’ legal and ethical conduct while also providing support and fostering the industry’s growth.

Further Developments in Investment Banking

1. Agile Processes for Investment Bankers
In 2022, IPOs and financial markets faced a downturn. To adapt to these changes, firms can consider an Agile approach. Unlike traditional methods, Agile breaks tasks into smaller parts, encourages constant iteration, and emphasizes team collaboration. It relies on data for decision-making and individual accountability. In 2023, firms can thrive by adopting Agile, using data-driven strategies, involving all employees in decision-making, and promoting quick responses and continuous improvement.

2. Data-driven Conference Strategies

In 2023, in-person trade shows are making a strong comeback. Instead of relying on chance encounters, smart firms are using data and technology to:

  1. Choose the most valuable events by identifying the conferences your top prospects plan to attend.
  2. Maximize meetings by finding and scheduling meetings with relevant companies around the conference location.
  3. Build meaningful relationships by researching target companies and using that knowledge to connect with them before, during, and after the event.

3. Focus on ESG Investment Banking

ESG initiatives, particularly in the tech sector, are on the rise due to concerns about sustainability and employee well-being. Banks are creating ESG divisions and investing in ESG for M&A, as it can boost deal valuations. Most M&A executives (65%) expect ESG to grow in importance over the next three years. Embracing “Green Finance” is crucial in 2023 to differentiate your firm and build a lasting reputation.

4. Maximizing Efficiencies with Automation

In recent months, the tech industry has faced numerous layoffs, making resource efficiency crucial. Thankfully, automation can help by integrating tools in your tech stack for seamless data sharing.

LFM Capital is a prime example. Their Business Development quickly access data on non-transacted companies, automating the transfer of this information to Altvia, their CRM. Altvia then connects to their Sales Automation tool,, allowing for personalized outreach at scale. This streamlined process boosted productivity, replacing 10 part-time interns with just 2 full-time employees.

5. Increasing the Sophistication of AI

AI is transforming investment banking, offering vast opportunities beyond ChatGPT. While ChatGPT is intriguing, its practical uses and reliability are uncertain.

AI, including virtual data rooms, chatbots, and data processing, is underutilized, with only 15% of financial firms using it extensively. However, 90% plan to increase AI investments by 2025.

In 2023, investment banks will harness AI to streamline tasks, from data sorting to sales outreach, gaining a competitive edge. AI also enhances data processing for better forecasts, benefiting ESG and talent retention efforts. It’s a powerful tool for firms investing in it.

What Are Investment Banks and What Does Investment Banks Do

What Are Investment Banks and What Does Investment Banks Do?

Investment banks are financial institutions that provide a range of financial services to corporations, governments, and individuals. These services primarily revolve around raising capital and offering financial advice for various purposes, including mergers and acquisitions, initial public offerings (IPOs), debt issuance, and more. Here are some key functions and services provided by investment banks:

  • Capital Raising: Investment banks assist companies in raising capital by issuing stocks or bonds. They facilitate the process of selling these financial instruments to investors, thereby helping businesses secure the funds they need for expansion, operations, or other purposes.
  • Mergers and Acquisitions (M&A): Investment banks advise companies on buying or selling other companies. They evaluate potential targets, negotiate deals, and help structure transactions. This involves providing financial analysis, conducting due diligence, and guiding clients through the entire M&A process.
  • Underwriting: Investment banks underwrite securities such as stocks and bonds. In this capacity, they assume the risk of buying these securities from the issuer and then selling them to investors. This allows companies to raise capital by selling securities to a broad investor base.
  • Trading and Sales: Investment banks have trading desks that buy and sell various financial instruments, including stocks, bonds, currencies, commodities, and derivatives. They also have sales teams that market these financial products to institutional and retail clients.
  • Research: Investment banks typically have research departments that offer analysis and insights on financial markets, industries, and individual companies. Clients use this research to make informed investment decisions.
  • Asset Management: Some investment banks have asset management divisions that manage investment portfolios for clients, including institutional investors and high-net-worth individuals.
  • Advisory Services: Investment banks offer financial advisory services, which may include strategic planning, risk management, and financial restructuring advice to corporations and government entities.
  • Private Equity: Some investment banks have private equity arms that invest in private companies or take substantial stakes in public companies. They typically aim to enhance the value of these investments over time.
  • Hedging and Risk Management: Investment banks help clients manage financial risks by offering hedging strategies, such as options and futures contracts, to protect against adverse movements in asset prices, interest rates, or exchange rates.
  • Corporate Finance: Investment banks provide financial advice to corporations on various financial matters, including capital structure optimisation, debt refinancing, and dividend policies.

Investment banks play a crucial role in the global financial system, facilitating the flow of capital and providing expertise to businesses and governments. They often work with a wide range of clients, from small startups seeking seed funding to large multinational corporations executing complex financial transactions. It’s important to note that investment banks are distinct from commercial banks, which primarily focus on traditional banking activities like accepting deposits and making loans to consumers and businesses.

How Investment Banking in India Works 

Investment banking in India operate in two main categories:

  1. Sell-side: Sell-side investment banks are involved in activities like selling newly issued IPO shares, offering market-making services, facilitating the placement of new bond issues, and assisting clients with various financial transactions.
  1. Buy-side: Buy-side investment firms focus on trading securities such as stocks and bonds with the goal of maximizing profits. They typically work in collaboration with entities like hedge funds, mutual funds, and pension funds.

Let’s consider a scenario where Company ABC wants to acquire its competitor, Company XYZ. However, ABC is uncertain about the true value of XYZ and is keen to understand the future prospects of this acquisition.

This is where investment bankers come into play. ABC enlists the services of an investment bank, not just for advice but to oversee the entire transaction process. This starts with a thorough analysis of XYZ, including its valuation, competitive landscape, and growth potential.

The investment bank takes charge of the entire investment process. It not only assists ABC with the necessary paperwork but also guides them through the deal’s completion and suggests an optimal timing for the acquisition.

It’s important to note that in this case, the investment bank is acting on the buy side. On the other side of the same deal, there may be another investment bank working on the sell side.

The larger the deal, the higher the commission charged by the investment bank.

Investment banks play a crucial role in helping various organizations secure capital funding and make informed financial decisions. They also conduct comprehensive financial analyses of businesses to aid their clients in making future strategic choices.

Examples of Investment Banking

Scenario: XYZ Tech Inc. Going Public

XYZ Tech Inc., a fast-growing technology startup, decides to go public and looks for investment banking services. Sarah, the CEO of XYZ Tech, reaches out to Mark, an investment banker at a prominent financial institution. They negotiate a deal where Mark’s firm agrees to purchase 150,000 shares of XYZ Tech at $30 per share for the company’s IPO, a price determined by thorough analysis by the bank’s research team.

Mark’s investment bank allocates $4.5 million to purchase the 150,000 shares. After the necessary regulatory filings, the bank starts selling XYZ Tech’s shares at $35 per share. However, the market conditions turn volatile, and they can only sell 30% of the shares at this price. To attract more investors, they lowered the price to $28 per share to sell the remaining shares.

In this IPO arrangement with XYZ Tech, Mark’s investment bank ends up making $5.25 million [(45,000 shares sold at $35) + (75,000 shares sold at $28) = $1,575,000 + $2,100,000 = $3,675,000]. However, they had initially committed $4.5 million, resulting in a loss of $825,000 because they overestimated the demand for XYZ Tech’s shares.

Just like in the previous example, competition among investment banks for lucrative IPO deals can lead to overestimations and potential financial losses. However, having multiple investment banks underwriting the securities can help mitigate these risks by spreading the financial burden and reducing individual exposure.


How You Can learn Investment Banking

If you are interested in learning more about Investment Banking you can opt for our Advanced Certification Program in Investment Banking Operations in collaboration with IBM or you can even opt for the Certification Program in Investment Banking Operations.

What Are The Skills Required to Become an Investment Banker

To become a successful investment banker, you need a combination of financial expertise, interpersonal skills, and a strong work ethic. Here are some of the key skills required:

  • Financial Knowledge: A deep understanding of financial markets, economic trends, and various financial instruments is essential. This includes knowledge of valuation methods, financial modelling, risk assessment, and industry analysis.
  • Analytical Skills: Investment bankers need strong analytical abilities to evaluate complex financial data, identify trends, and make informed investment decisions. This involves interpreting financial statements, conducting market research, and performing due diligence.
  • Quantitative Skills: Proficiency in mathematics and statistics is crucial for tasks like financial modelling, risk assessment, and analyzing investment opportunities. A solid grasp of Excel and other financial software is also important.
  • Attention to Detail: Investment banking deals involve intricate financial transactions, legal documents, and regulatory compliance. A keen eye for detail is necessary to ensure accuracy and avoid costly errors.
  • Communication Skills: Effective communication is vital for explaining complex financial concepts to clients, colleagues, and stakeholders. Investment bankers need to prepare concise reports, deliver presentations, and negotiate deals persuasively.
  • Networking Abilities: Building and maintaining relationships with clients, investors, and other professionals is a key aspect of investment banking. Networking helps in sourcing deals, finding potential clients, and staying updated on industry trends.
  • Time Management: Investment bankers often juggle multiple tasks and deadlines simultaneously. Strong organizational skills and the ability to manage time efficiently are critical to meeting client expectations.
  • Teamwork: Investment banking deals are collaborative efforts involving various teams, including analysts, associates, and senior bankers. Being a team player and working well in a high-pressure environment is important.
  • Problem-solving skills: Investment bankers frequently encounter complex financial challenges that require innovative solutions. Being able to think critically and come up with effective strategies is essential.
  • Negotiation Skills: Investment bankers often negotiate deals on behalf of their clients. Negotiation skills help in securing favourable terms and maximizing the value of transactions.
  • Resilience: The investment banking industry can be demanding, with long working hours and high-pressure situations. Resilience and the ability to handle stress are important for sustaining a successful career.
  • Ethical Conduct: Upholding ethical standards is crucial in investment banking, as the profession involves handling sensitive financial information and making decisions that can impact businesses and individuals.

Career Options In Investment Banking

Investment banking offers a wide range of career options, catering to diverse skill sets and interests. Here are some common career paths within the investment banking industry:

  1. Investment Banking Analyst: This is the entry-level position for most individuals in investment banking. Analysts assist in financial modelling, data analysis, and the preparation of client presentations. They often work long hours but gain valuable experience in mergers and acquisitions (M&A), capital markets, and financial analysis.
  1. Associate: After a few years as an analyst, you can move up to an associate position. Associates have more responsibilities, such as client interaction, deal structuring, and managing analysts. They play a crucial role in deal execution.
  1. Vice President (VP): The VP role involves greater leadership and strategic responsibilities. VPs work on developing client relationships, sourcing deals, and managing client teams. They also play a role in setting the strategic direction of the firm.
  1. Director/Executive Director: These roles represent senior leadership positions within investment banking. Directors oversee multiple deals, manage teams of bankers, and are responsible for a significant portion of the firm’s revenue. They often play a pivotal role in business development.
  1. Managing Director (MD): MDs are at the top of the investment banking hierarchy. They are responsible for the overall success of their division or department, including setting strategy, managing client relationships, and driving revenue growth.
  1. Industry Specialists: Some investment bankers become specialists in particular industries such as healthcare, technology, energy, or real estate. They leverage their industry expertise to provide tailored financial advice to clients in those sectors.
  1. Corporate Finance: This branch of investment banking focuses on advising corporations on their capital structure, financing options, and strategic financial decisions. Professionals in corporate finance may work as financial analysts, treasurers, or finance managers within a corporation.
  1. Sales and Trading: While distinct from traditional investment banking, sales and trading professionals work closely with investment bankers. They buy and sell securities, manage portfolios, and provide market insights to clients.
  1. Risk Management and Compliance: These roles ensure that the bank operates within regulatory guidelines and manages risks effectively. Compliance professionals make sure the bank adheres to financial regulations, while risk managers assess and mitigate potential financial risks.
  1. Quantitative Analysis: Quantitative analysts, or “quants,” use mathematical models and algorithms to analyze financial data and develop trading strategies. They often work in quantitative research or algorithmic trading roles.
  1. Private Equity and Hedge Funds: Some investment bankers transition to roles in private equity or hedge funds, where they manage investments, analyze potential acquisitions, and work closely with portfolio companies.
  1. Venture Capital: Investment bankers with an interest in startups and innovation may pursue roles in venture capital, where they invest in and support early-stage companies.


In conclusion, investment banking is a dynamic and multifaceted industry pivotal to the global financial landscape. It encompasses various functions and demanding skills like financial modelling and data analysis. The sector offers diverse career paths, from analysts to managing directors. As the industry evolves, trends like ESG and automation will shape its future. Success in investment banking requires adaptability and staying informed. Whether you’re passionate about deal-making or market dynamics, this field offers a rewarding journey for determined professionals.


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