Digital Marketing Salaries in India: Trends and Insights | EduBridge India


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As the internet continues to pervade every aspect of our lives, businesses are increasingly turning to digital channels to reach and engage their target audiences. As a result, there is a growing demand for digital marketing professionals who are skilled in using social media, analytics, and other digital tools to promote brands and drive sales. With the right skills and experience, it is possible to earn a decent paycheck.

Digital marketing is one of the hottest career paths across the globe. The industry is growing at whopping rates and offers high-paying digital marketing salary packages. If you’re looking to make a change and want to pursue a career in digital marketing, here’s what you need to know about the average salary of a digital marketer.

Top Digital Marketing Salaries in India

Search Engine Optimisation Specialist

If you’re looking for a career in the tech industry that combines your analytical skills with your ability to write and communicate effectively, a role in search engine optimization (SEO) might be the perfect fit. As an SEO specialist, your primary goal is to generate targeted website traffic and ensure that your site ranks high on Google’s first page for relevant keywords. This requires strong research and writing skills, as well as a deep understanding of how search engine algorithms work.

In India, an entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of ₹1,70,000 per annum. A Search Engine Optimization Specialist with less than four years of experience can expect to earn ₹2 lakhs on average. Search Engine Optimization Specialists with 5-9 years of experience can expect an average of ₹4,58,000.

With the right skills and experience, a Search Engine Optimization Specialist can earn a good salary in India.

Pay-Per-Click Analyst 

Pay-per-click (PPC) advertising is a big business. The global PPC market is expected to reach $335 billion globally by 2025. This growth is being driven by the increasing use of digital devices and the growing popularity of online shopping. As a result, there is a growing demand for PPC analysts who can help businesses to identify and exploit opportunities in this rapidly-changing landscape.

The role of a PPC analyst is to forecast trends, identify new opportunities and optimize campaigns to maximize ROI. To be successful in this role, you need to have a deep understanding of how the PPC ecosystem works and be comfortable working with numbers. You also need to be an excellent communicator, as you will be working closely with clients and other members of the digital marketing team.

The average salary for an entry-level PPC analyst in India is around ₹3 lakhs per year. With 2 or more years of experience, you can expect to earn an average of ₹4-5 lakhs per year.

Web Developer

Web developers who can create and maintain appealing and user-friendly websites are in high demand. A Web developer with less than one year of experience can expect an entry-level digital marketing salary of 2 lakhs per year in India, while those with more than 2-3 years of experience can expect 3-5 lakhs per year in India. A web developer’s duties include meeting with clients and understanding their needs, designing and creating websites, testing sites to ensure they are functioning properly, and making updates and modifications as needed. To be successful in this field, one must have strong technical skills as well as excellent communication and interpersonal skills. Those who possess these skills can expect a decent salary out of this profession.

Social Media Marketing Specialist

If you’re a social media enthusiast, there’s never been a better time to turn your passion into a career. Social media has become an integral part of modern life, and businesses of all sizes are looking for ways to capitalize on its potential. As a result, there is a growing demand for social media marketing specialists who can help brands create and execute an effective social media strategy. If you have experience with various social media platforms and the know-how to engage an audience, then this could be the perfect career for you. Best of all, the earning potential in this field is substantial. An entry-level digital marketing salary for a social media marketing specialist with less than 1 year of experience can expect to earn an average of ₹2,52,000 in India. With 5-9 years of experience, that number jumps up to ₹6,85,000 per annum. So if you’re looking for a lucrative career that lets you leverage your social media skills, consider becoming a social media marketing specialist.

Paid Media Specialist

Being a Paid Media Specialist is an exciting and unique job that requires both strategic thinking and creativity. As a Paid Media Specialist, you should be quick to identify which platforms are best for reaching their target audience and creative with your media buying skills to get the best optimization of input for greater output. An entry-level Paid Media specialist can expect to earn 3 lakhs per year at first, with your salary increase based on your experience and expertise. In India, a paid media specialist with more than 2-3 years of experience can expect an annual salary of 5-6 lakhs. The Paid Media Specialist role is a great way to enter the field of advertising and marketing, and there is a tremendous opportunity for growth in this career. If you are interested in a career in advertising and marketing, then consider becoming a Paid Media Specialist.

Digital Marketing Manager

A digital marketing manager is responsible for strategizing and implementing a brand’s complete digital presence. They leverage every channel under digital marketing to promote a business’ product/services with the key goal of increasing sales cost-effectively. A digital marketing manager should be competent in all aspects of the trade and updated with the latest emerging digital marketing trends.

The average salary of a Digital Marketing Manager (entry-level) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager’s salary ranges between ₹7 lakhs – ₹10 lakhs, who has over 5-9 years of experience in India. With the right skill set and experience, a digital marketing manager can expect to earn a healthy salary.

If you’re looking for a challenge and want to be at the forefront of the latest marketing trends, then a career in digital marketing may be for you.


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